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Privacy Policy




This Privacy Policy describes the practices that HED LLC a Delaware limited liability company (“HED” or “we”) follows with respect to the collection and use of information submitted on (the “Site”).  This Privacy Policy applies only to information we collect from this Site, and does not apply to any other website or business activity of HED.  By using our Site, you consent to the collection and use of this information by us.

We reserve the right to revise this policy at any time.  When we do, we will give you notice of the revised Privacy Policy by posting the revised Privacy Policy on the Site and by revising the “effective date” at the top of this Privacy Policy.  You are responsible for regularly reviewing the current privacy policy. 

Information We Collect

We collect “personally identifiable information” and “automatic information.”

“Personally identifiable information” is information that tells us who you are, such as your first and last name, email address, mailing address, phone and fax numbers, credit card information and the company with which you are associated.  We may collect personally identifiable information when you register with the Site, submit customer feedback to us or purchase products, or if you voluntarily choose to provide it to us. 

You can choose not to provide personally identifiable information to us.  However, if you do not provide such information, you may not be able to make a purchase or submit customer feedback.

“Automatic information” is information automatically collected by our web server (which may be hosted by a third-party) that your web browser makes available whenever you visit our Site, such as information about your Internet search queries.

This Site also uses "cookies," which are pieces of information that are sent to your computer's hard drive to help our site recognize you when you return to our site.  Cookies do not alter your hard drive in any way and cannot be used to access any personal information from your computer.  Cookies are used as a standard practice by many sites.  As important as cookies are to our site, we understand that this might make you uncomfortable.  If you would prefer not to accept cookies from our site or any other site, you can modify the setting on your specific web browser.  Please refer to your browser's online help feature or the user's manual for instructions on how to do this. 

Disclosure and Use of Information We Collect

We use personally identifiable information for the purpose for which it is provided.  For example, we may use personally identifiable information to establish your online account (or sub-user accounts) when you register on our Site; fill, confirm and ship your orders; send you newsletters and email notifications, including order cancellation notices and password information; and respond to e-mails or customer feedback. 

We may also use personally identifiable information to communicate with you for marketing and promotional purposes via postal or electronic mail.

We may provide your personally identifiable information to third parties who provide services to us, such as providing technical support. 

We may disclose personally identifiable information to affiliated companies, our parent company and sister companies.

We may disclose personally identifiable information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may have breached our Terms of Use or who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other users of our Site, or anyone else who could be harmed by such activities.  We may also disclose personally identifiable information when we reasonably believe that the law requires it. 

We might sell or buy subsidiaries, or business units.  In such transactions, personally identifiable information generally is one of the transferred business assets but remains subject to the pre-existing Privacy Policy in effect at the time the personally identifiable information was provided.  Also, in the unlikely event that our assets are sold, personally identifiable information may be one of the transferred assets.

Privacy of Children

The Site is a general audience website.  We do not intentionally collect personally identifiable information from users of this Site who are under the age of thirteen. 

If we become aware that a user of our Site is under the age of thirteen and has placed an order using our Site, we will remove that child’s personally identifiable information from our files. 

Updating Your Information

If you would like to review and/or make changes to any of your personally identifiable information collected through the Site, you may do so by accessing the “My Account” section of the Site. 


Unfortunately, information transmitted on the Internet and/or stored on systems attached to the Internet is not 100% secure.  As a result, we do not ensure, warrant or guarantee the security or integrity of such information.  We will not be responsible for disclosure of any information due to errors in transmission or the unauthorized acts of third parties.

You help to maintain the security of your personally identifiable information stored in our systems by keeping your username and password confidential and protecting against unauthorized access to your password and to your computer.  Be sure to sign off when finished using a shared computer.

Links to Other Websites

While you are using this Site, you may be linked or directed to other third party sites outside of the Site that are beyond our control.  Each of these third party sites may have a privacy policy different from ours.  For example, you might click on a link or banner ad that will take you off the Site.  These links and banners may take you to sites of advertisers, sponsors and co-branding partners.  Please review the privacy policies of these sites.  We are not responsible for any actions or policies of such third parties.

Contact Information

Please send any concerns regarding our privacy policy to:


Attention: Legal Department

100 North Broadway,

Suite 1200

St. Louis, Missouri 63102



















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